“It’s one of those products: What they say about it, it’s true.”īesides selling ENELL Sports Bras, Cetrone Levy wears one when she exercises. “Nothing touches ENELL for serious activity,” said Linda Cetrone Levy, co-owner of TLC Lingerie in Billings. So what’s all the fuss about? And why did Oprah include the ENELL Sports Bra on her “must have” list? According to those in the know, it’s the best sports bra, hands down, particularly for full-figured women. Virtually overnight, Braaten figures, they were six to seven months backordered. “Now the retailers who wouldn’t return our calls are begging us for our product,” she said.Īlmost as soon as the show aired, the phones started ringing.

Down in Puerto Rico, where most of the bras are manufactured, they’re scrambling to train more seamstresses. In the weeks since Oprah plugged ENELL, Braaten has had to hire additional employees to answer the phone. “We’ve been growing more and more,” Braaten said. The segment gave a staggering boost to a business that had been thriving even prior to the broadcast. The “damage control” was actually a frantic flurry of activity, the fallout from Oprah’s enthusiastic endorsement during her “Lose Weight With Oprah” episode broadcast in mid-May. “We’re just trying to do damage control.” When the call finally rang through, Renelle Braaten, president and founder of ENELL, had barely a moment to speak. That was good news for the sports-bra company that drew rave reviews from Oprah Winfrey. Phone calls to the Havre, Mont.-based ENELL Inc.

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